📢 Why I’m Increasing My Prices – And What It Means for You

At Sharon Johnson Equestrian, my mission has always been to support riders and individuals like you in building confidence, improving biomechanics, achieving balance (both in and out of the saddle), and creating meaningful transformation—physically, mentally, and emotionally.

Over the years, I’ve had the privilege of coaching so many of you through personal breakthroughs, riding goals, mindset shifts, and more. I’m incredibly grateful for your trust and continued support.

As my business grows and evolves, I want to be fully transparent with you about a change that’s coming soon:

📈 My Prices Are Increasing from 1st September 2025

This decision hasn’t been made lightly. Like many small businesses, I’ve experienced rising costs—everything from software, equipment, travel, arena hire, to ongoing training and development (which I regularly invest in to give you the best experience possible).

To continue delivering the high-quality, personalised coaching and support you deserve, I’ll be updating the pricing of some services, including:

• 1:1 coaching sessions

• Group coaching 

• Courses and specialist programs

🔒 Lock in Current Prices Before 28th August 2025

As a thank you for being part of this journey, I’m offering all existing clients the opportunity to lock in current rates until 28th August 2025. So, if you’ve been considering booking a new block of sessions, joining a program, or securing a coaching package—now is a great time to do so.

💬 Why This Change Matters

Price increases aren’t just about keeping up with costs—they’re also about raising the value of what I deliver. This means more tailored coaching, improved resources, better systems, and ultimately, better results for you. I want every rider and coaching client I work with to feel supported, empowered, and seen.

🙏 Thank You

I genuinely love what I do—and it’s because of clients like you. Your commitment, trust, and transformation inspire me every day. I’m excited about the future of Sharon Johnson Equestrian, and even more excited to support you on your next steps—wherever you are in your riding or life journey.

If you have any questions, I’m just a message away.

With best wishes,
Sharon

What is Rider Biomechanics?? 

Rider biomechanics refers to the study of how a rider's body moves and functions while riding a horse, and how these movements affect their riding performance and the horse's movement. It focuses on the alignment, posture, balance, and movement of the rider in the saddle, as well as the way these factors interact with the horse's biomechanics.

Key components of rider biomechanics include:

1. Posture and Alignment: Proper posture ensures that the rider’s body is in the optimal position to communicate effectively with the horse, maintain balance, and prevent strain or injury.

2. Core Strength and Stability: A strong core is essential for maintaining balance and controlling movements, especially when riding at higher levels or during complex maneuvers.

3. Balance and Coordination: Good balance allows the rider to stay centered and in sync with the horse’s movements, making riding smoother and more effective.

4. Flexibility and Mobility: Flexibility in key areas such as the hips, shoulders, and spine enables the rider to move with the horse and maintain proper position without stiffness.

5. Weight Distribution and Center of Gravity: Understanding how to adjust weight distribution in different riding situations (e.g., rising trot, canter, jumping) ensures better communication and balance.

Improving rider biomechanics can lead to better performance, reduced injury risk, and a stronger connection between rider and horse. It helps riders develop the physical skills needed to ride more effectively, whether they are beginners or advanced equestrians.

Questions often asked:

1. I go to pilates weekly, isn't that what you are doing? - NO! The way I teach these classes, or 1-1's may include some pilates/yoga type movements, however these sessions are not pilates/yoga focussed. I teach you HOW to move and WHY it is important.
2.  My coach says I already sit/ride well so I don't need them.. OK, so firstly, excellent that your coach says that about you, good job, but do you have a strong supple core which allows you to absorb and move with your horse? Are your hips mobile enough, can you control your body movement or do you rely on your stirrups/reins? (Many more questions can be added here). ALL riders benefit from working on themselves.
3. I only ride at a recreational level so its not for me. This is one of my favourite responses! EVERY rider benefits, and so does their horse! I have worked with weekend riders, daily riders, competition riders and they all see an improvement in their horse after working on themselves.
4. I don't have the time/money.  Another common answer. Classes are only £12.50 on a pay as you go basis, less if 6 weeks are purchased. On the time front, classes are evening based so horses can be tucked up in bed and then you can spend 1 hours of a whole week working on YOU.
5. I don't think I will fit in. AH, this one, let me tell you that once you have tried it, you will feel like a member of a big family! We are all very welcoming and supportive, no one is left to struggle. The atmosphere is fun and inclusive, we are especially keen on laughing!  

If you want any further information, please ask, your horse will thank you for it!